TELKOM-EBAY UNITED

Plasa.com and eBay Collaborate
to Drive E-commerce Growth in Indonesia

Jakarta, Indonesia, October 7, 2010 – Plasa.com today announced a partnership with eBay (NASDAQ: eBay) that is designed to drive e-commerce growth in Indonesia by empowering Indonesian businesses to sell internationally. This partnership is expected to open up opportunities for Indonesia’s local businesses to enter and better compete in the global market, which will contribute and spring forward the country’s economy even further.


According to the APJII (Indonesian Internet Service Provider Association) during the 2010 National Summit in Bali, Indonesia experienced explosive growth in Internet penetration with approximately 45 million Internet users in 2010, compared to only a
million Internet users in 1999. By 2015, Indonesia is expected to see 120 million internet users or half of the nation’s population. With this growing number of Internet users and the increasing accessibility of the Internet in all parts of Indonesia, both parties – Plasa.com and eBay – feel that there is no better moment than now, to empower businesses to venture online and expand their markets beyond Indonesia.

Under the agreement, Plasa.com will assist Indonesian businesses to ramp up and implement cross border trading into their existing business model. eBay, through Plasa.com, will also be providing selected Indonesian businesses with a consultation
and mentorship program where they can find out how to effectively conduct market research, undertake sourcing and marketing of products as well as provide customer service for the merchant sector.

Additionally, Plasa.com and eBay have set up a co-branded information portal, accessible via http://www.plasa.com/ebay or http://sea.ebay.com/plasa, where users can learn how to participate in international trade via eBay’s global websites. Aimed at supporting Indonesian businessess, the information portal available in Bahasa Indonesia has been developed and will be managed by Plasa.com.

"Indonesia is a rapidly growing online market with tremendous potential," said Oliver Hua, Chief Operating Officer at eBay,overseeing Greater China, Southeast Asia and Japan. "We are pleased to partner with Plasa.com in creating this information portal which is designed to help Indonesian businesses engage effectively in cross border trade. eBay, the world’s largest online marketplace with over 90 million active users, and a leader in cross border trade, can help fuel Indonesia’s e-commerce growth and exports by granting local businesses access to new markets, thereby stimulating the country’s economy.

"Through our joint efforts with eBay, we expect to encourage more Indonesian businesses to actively sell online thus accelerating the growth of e-commerce in Indonesia." said Shinta Dhanuwardoyo, CEO of Plasa.com, Mojopia. "Since the economic crisis in 1998, Indonesia is now back on track and on its way to solid growth. With e-commerce, Indonesian businesses – small, medium, or large – now have equal opportunities to grow and compete globally and thus would be able to contribute positive growth to Indonesia’s economy."

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For more information, please contact either of the following:

For Plasa.com:
Citra C. Setya & Haryo Adjie
Stratcom
+62 21 721 59099
citra@stratcom.co.id /
haryo@stratcom.co.id

For eBay:
Jean Ow-Yeong
eBay Southeast Asia
+65 6510 4520
jowyeong@ebay.com

About Plasa.com
Re-established in March, 2010 by PT. Telekomunikasi Indonesia, Tbk (TELKOM), Plasa.com serves to be an E-Commerce site from its launch day and onward. In noticing the growing opportunity of E-Commerce in Indonesia and the national need to empower

Indonesian business and entrepreneurship, Plasa.com has expressed its willingness to provide the platform for trading and communications. To address the common obstacles of consumers’ online-buying behavior, Plasa.com is committed to online trading security by positioning itself as ‘Indonesia’s Most Trusted Online Store’.

About eBay
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects hundreds of millions of buyers and sellers globally on daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about company and our global portfolio of online brands, visit www.ebayinc.com.

About eBay Southeast Asia
eBay Southeast Asia is responsible for driving marketplace development with a focus on growing cross border trade in 6 markets namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. An English and Thai language information portal at http://sea.ebay.com/ has been set up to provide users advice on how to expand their businesses internationally via eBay’s global websites.. In Southeast Asia, eBay for Business is an exclusive program developed to help retailers and wholesalers in exporting their products to US, UK, Australia and Europe by providing free selling support services in using eBay as an export channel. Visit http://sea.ebay.com/ebayforbusiness.

SOURCE: http://www.plasa.com